Who We Are
As an integral partner in the Virginia Tech educational experience, the synergy of the various operational management units within Enrollment Management serve to lead, to support, and to provide quality service to the university.
Juan Espinoza
Juan serves as Vice Provost for Enrollment Management.
In his previous role as Associate Vice Provost for Enrollment and Degree Management and Director of Admissions, Juan led the team in Undergraduate Admissions to reinvent the admissions model at Virginia Tech. These innovative changes have included the introduction of two shared application platforms (Coalition and the Common Application), self-reported academic records, a new holistic application review process, and an early action option for applicants. These changes have resulted in record applications, record diversity, as well as matriculation of the strongest academic incoming classes in Virginia Tech history.
In 2016, the governor of Virginia, Terry McAuliffe appointed Juan to serve on the Virginia Latino Advisory Board to help advise him on issues and advocacy opportunities for Latino constituents. He was reappointed to this role in 2018 by Governor Ralph Northam and currently serves under Governor Youngkin.
Juan also serves on the board of VALHEN, the largest non-profit in the Commonwealth of Virginia that focuses on higher education attainment for Latinos. He previously served as president of the organization for over eight years. With over 1000 members across various colleges, universities, and community groups, it focuses on making a college education a reality for every Hispanic student. It’s flagship program, the Hispanic College Institute was recognized by the Obama Administration as a bright spot in Latino education.
In 2018, Juan was elected by his peers to the Board of Directors for the Coalition for a three- year term. The Coalition is a group of more than 140 distinguished colleges and universities across the U.S. that joined together to focus on college access, affordability, and student success.
Juan received two bachelor’s degrees in political science and public and urban affairs from Virginia Tech. He received a master’s degree in corporate and professional communication from Radford University.
Enrollment Management
Division leadership
Kayla Nichols
Interim Associate Vice Provost for Enrollment and Director of Undergraduate Admissions
540-231-6267
kayla07@vt.edu
Karen Eley Sanders
Associate Vice Provost for College Access Collaborative
540-231-5499
kasande1@vt.edu
Rick Sparks
University Registrar and Associate Vice Provost for Learning Systems Innovation and Effectiveness
540-231-7951
rasparks@vt.edu
Greg Carter
Director of Strategic Enrollment Communications and Marketing
540-231-4293
gcarter1@vt.edu
Enrollment Management
Unit divisions
Enrollment Management
partnerships
Enrollment Management collaborates with many areas across the university including academic colleges and departments, the Graduate School, the Office of Institutional Research and Effectiveness, University Bursar, Student Success Center, Facilities, Athletics, International Programs, and Global Education. The expansive involvement of Enrollment Management leaders and staff in university committees and governance speak to our unit’s dedication to university wide input in our services. In each academic year, every reporting area is tasked with the goal of continuous improvement to align with the university’s goals of student success in the path to graduation and to increase opportunities for efficiencies and collaboration with our university partners.